Ice-Watch - CLASSIC FLUO - UNISEX 43 - PINK - POLYCARBONATE - Size: Unisex (43mm) - Case: Fluo pink solid plastic - Band: Solid fluo pink silicon - Dial: Fluo pink sunray - Movement: Miyota 2115 - Time indication: Analogic - Index: Etching - Lens: glass - Water resistance: 5 ATM - Options: Calendar - Branded: Logo on crown, caseback and dial - Weight: 42g - Warranty: 2 years CasioWith the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.